At Luminalogik, we specialize in developing high-performance WordPress solutions that enhance user experience, optimize SEO, and drive business growth.
When Risk & Safety Solutions Melbourne (RSSM) needed a digital transformation, we stepped in to revamp their outdated website. Within six months, RSSM achieved a 40% increase in website traffic, a 30% boost in lead conversions, and top-three Google rankings for competitive industry keywords.
This case study explores how our strategic WordPress expertise helped RSSM become a digital leader in occupational health and safety consulting.
About Risk & Safety Solutions Melbourne (RSSM)
Risk & Safety Solutions Melbourne (RSSM) is a premier occupational health and safety consultancy based in Melbourne, Australia. Established in 2012, RSSM specializes in delivering fit-for-purpose risk and safety consulting services across various industries.
With over 20 years of consulting experience in dangerous goods and hazardous substances, and five years in Lithium-Ion Battery Energy Storage Systems (LiBESS), RSSM has positioned itself as a trusted partner in ensuring workplace safety and regulatory compliance.
Services Offered by RSSM in Melbourne
- Free Risk & Safety Consultation: Providing initial assessments to identify potential risks and safety concerns within organizations.
- Hazard Identification and Risk Assessment: Conducting thorough evaluations to pinpoint hazards and assess associated risks.
- Consequence Modelling and Frequency Analysis: Analyzing potential outcomes and the likelihood of hazardous events to inform safety strategies.
- Health and Safety Management System (HSEMS): Developing comprehensive systems to manage health and safety risks effectively.
- Managed IT Solutions & Cyber Security: Offering IT services focused on cybersecurity to protect organizational data and systems.
Target Business Areas
RSSM delivers effective solutions to a wide range of industries across Australia. Their expertise spans sectors such as dangerous goods, manufacturing, government services, construction, shipbuilding/offshore platform construction, alternative and renewable energy, oil & gas, and chemicals/petrochemicals.
The Challenges RSSM Faced
Before partnering with us, RSSM’s website was limiting their business growth due to several key issues.
Slow Load Speeds
Pages took over five seconds to load, causing visitors to leave before engaging with content. This significantly impacted user experience and SEO rankings.
Poor SEO Rankings
RSSM’s website was buried beyond page 2 for essential keywords like “safety audit services Melbourne”. This lack of visibility made it difficult for potential clients to find them online.
Unresponsive Design
Over 55% of RSSM’s website traffic came from mobile users, yet the site was not mobile-optimized. This led to a poor browsing experience and a high exit rate.
Low Conversion Rates
A cluttered layout, difficult navigation, and slow loading times resulted in a low 1.5% conversion rate. Visitors struggled to find essential information and left before taking action.
“Prospects judged our credibility based on our website,” said the RSSM CEO. “We needed a partner who could turn our site into a tool for growth, not a liability.”
Why RSSM Chose Luminalogik
After evaluating multiple agencies, RSSM selected Luminalogik for our ability to create tailored, high-performance WordPress solutions.
Here’s why they chose us:
WordPress Expertise
With over 10 years of experience building SEO-driven WordPress websites, we understand how to create solutions tailored to industry-specific needs.
Personalised Solutions
We developed a customized website that included compliance documentation portals, secure client dashboards, and an intuitive content management system.
Proven SEO & Security Track Record
We have a history of doubling organic traffic, strengthening site security, and implementing performance optimization strategies that make WordPress sites both secure and efficient.
Data-Driven Approach
Rather than offering a one-size-fits-all solution, we developed a data-backed roadmap that aligned with RSSM’s goals.
“Luminalogik stood out because they listened,” said the RSSM Marketing Director. “They didn’t just sell a template—they designed a roadmap for our goals.”
Solutions We Provided from Luminalogik
We designed a high-performing, scalable WordPress solution that provided immediate improvements and long-term scalability.
Custom WordPress Development
We built a fully responsive WordPress theme with an intuitive user interface, ensuring seamless navigation across all devices. A secure client portal was integrated to allow RSSM’s clients to access training materials and compliance documents.
Performance Optimization
By optimizing images, leveraging caching, and implementing a CDN (Content Delivery Network), we reduced page load times from 5+ seconds to under 0.8 seconds. This significantly improved both user experience and search rankings.
Strategic SEO Overhaul
We conducted in-depth keyword research, optimized on-page elements (meta tags, headers, and structured data), and launched an industry-focused blog. This positioned RSSM as a thought leader in workplace safety.
Conversion-Optimized Design
We simplified lead generation forms, added prominent CTAs, and implemented a live chat feature to provide instant support. This led to higher engagement and increased conversions.
The Results: A Digital Transformation for RSSM
40% Increase in Organic Traffic
Before: The outdated site lacked a structured SEO strategy, leading to low visibility.
After: With optimized content and targeted SEO strategies, RSSM’s organic traffic surged by 40% within just four months.
30% Boost in Lead Conversions
Before: Confusing lead generation forms and slow page speeds caused high abandonment rates.
After: A conversion-optimized design, streamlined user journeys, and improved site speed increased conversion rates from 1.5% to 2.8%.
Top Google Rankings for Competitive Keywords
Before: RSSM ranked beyond page 2 for industry-specific keywords.
After: Implementing local SEO strategies, Google My Business optimizations, and geo-targeted content led to top 3 rankings for 15+ high-intent keywords.
A Partnership for Long-Term Growth
Today, RSSM's website is a powerful lead-generation machine. RSSM is now planning to launch digital training programs and more—all supported by our continued partnership.
"Luminalogik didn't just build a website; they became an extension of our team. If you want a partner who cares about your success as much as you do, choose Luminalogik." – RSSM CEO
About Luminalogik
At Luminalogik, we specialize in delivering comprehensive digital solutions tailored to meet the unique needs of businesses across various industries. Our core services include:
- Offshore Development and Team Augmentation: We provide access to a diverse talent pool of developers, designers, testers, and cloud experts, enabling businesses to expand their teams and capabilities efficiently.
- Custom Software Solutions: Our team develops bespoke web, mobile, and cloud applications using technologies such as Laravel, PHP, MySQL, React, Next.js, Node.js, Vue.js, and Python, ensuring scalable and high-performance solutions.
- UI/UX Design: We focus on creating intuitive and engaging designs that enhance user satisfaction and drive business growth, from user research and strategy to interactive design and brand integration.
- MVP Development: Our Minimum Viable Product development services help businesses bring their products to market quickly and cost-effectively, focusing on essential features to validate ideas and gather user feedback.
With over five years in business and a portfolio of successful projects, Luminalogik is committed to driving innovation and excellence for our clients.
Conclusion
RSSM’s collaboration with Luminalogik exemplifies how strategic digital transformation can significantly enhance a company's online presence and operational efficiency.
By addressing performance bottlenecks, implementing robust SEO strategies, and enhancing user experience, RSSM not only increased their website traffic and lead conversions but also solidified their position as a leader in occupational health and safety consulting.
At Luminalogik, we are dedicated to empowering businesses with tailored digital solutions that drive measurable results. If you're ready to elevate your digital presence and achieve similar success, we invite you to connect with us.
